Launch: An Internet Millionaire’s Secret Formula To Sell Almost Anything Online, Build A Business You Love, And Live The Life Of Your Dreams
“Launch” will build your business—fast. Whether you’ve already got a business or you’re itching to start one, this is a recipe for getting more traction.
Think about it—what if you could launch like Apple or the big Hollywood studios? What if your prospects eagerly counted down the days until they could buy your product? What if you could create such powerful positioning in your market that you all -but- eliminated your competition? And you could do all that no matter how humble your business or budget?
Since 1996 Jeff Walker has been creating hugely successful online launches. After bootstrapping his first Internet business from his basement, he quickly developed an underground process for launching new products and businesses with unprecedented success.
But the success-train was just getting started—once he started teaching his formula to other entrepreneurs, the results were simply breathtaking. Tiny, home-based businesses started doing launches that sold tens of thousands, hundreds of thousands, and even millions of dollars in sales with their launches.
“Launch” is the treasure map into that world—an almost secret world of digital entrepreneurs who create cash-on-demand paydays with their product launches and business launches.
Whether you have an existing business, or you have a service-based business and want to develop your own products so you can leverage your time and your impact, or you’re still in the planning phase—this is how you start fast. This formula is how you engineer massive success.
Now the question is this—are you going to start slow, and fade away from there? Or are you ready for a launch that will change the future of your business and your life?
ASIN : 1630470171
Publisher : Morgan James Publishing
Publication date : June 24, 2014
Edition : First Edition
Language : English
Print length : 206 pages
ISBN-10 : 9781630470173
ISBN-13 : 978-1630470173
Item Weight : 11.5 ounces
Dimensions : 6 x 0.49 x 9 inches
Best Sellers Rank: #879,268 in Books (See Top 100 in Books) #578 in Web Marketing (Books) #679 in E-Commerce (Books) #3,259 in Entrepreneurship (Books)
Customer Reviews: 4.5 4.5 out of 5 stars (3,539) var dpAcrHasRegisteredArcLinkClickAction; P.when(‘A’, ‘ready’).execute(function(A) { if (dpAcrHasRegisteredArcLinkClickAction !== true) { dpAcrHasRegisteredArcLinkClickAction = true; A.declarative( ‘acrLink-click-metrics’, ‘click’, { “allowLinkDefault”: true }, function (event) { if (window.ue) { ue.count(“acrLinkClickCount”, (ue.count(“acrLinkClickCount”) || 0) + 1); } } ); } }); P.when(‘A’, ‘cf’).execute(function(A) { A.declarative(‘acrStarsLink-click-metrics’, ‘click’, { “allowLinkDefault” : true }, function(event){ if(window.ue) { ue.count(“acrStarsLinkWithPopoverClickCount”, (ue.count(“acrStarsLinkWithPopoverClickCount”) || 0) + 1); } }); });
Original price was: $323.11.$166.51Current price is: $166.51.
“Launch” will build your business—fast. Whether you’ve already got a business or you’re itching to start one, this is a recipe for getting more traction.
Think about it—what if you could launch like Apple or the big Hollywood studios? What if your prospects eagerly counted down the days until they could buy your product? What if you could create such powerful positioning in your market that you all -but- eliminated your competition? And you could do all that no matter how humble your business or budget?
Since 1996 Jeff Walker has been creating hugely successful online launches. After bootstrapping his first Internet business from his basement, he quickly developed an underground process for launching new products and businesses with unprecedented success.
But the success-train was just getting started—once he started teaching his formula to other entrepreneurs, the results were simply breathtaking. Tiny, home-based businesses started doing launches that sold tens of thousands, hundreds of thousands, and even millions of dollars in sales with their launches.
“Launch” is the treasure map into that world—an almost secret world of digital entrepreneurs who create cash-on-demand paydays with their product launches and business launches.
Whether you have an existing business, or you have a service-based business and want to develop your own products so you can leverage your time and your impact, or you’re still in the planning phase—this is how you start fast. This formula is how you engineer massive success.
Now the question is this—are you going to start slow, and fade away from there? Or are you ready for a launch that will change the future of your business and your life?
ASIN : 1630470171
Publisher : Morgan James Publishing
Publication date : June 24, 2014
Edition : First Edition
Language : English
Print length : 206 pages
ISBN-10 : 9781630470173
ISBN-13 : 978-1630470173
Item Weight : 11.5 ounces
Dimensions : 6 x 0.49 x 9 inches
Best Sellers Rank: #879,268 in Books (See Top 100 in Books) #578 in Web Marketing (Books) #679 in E-Commerce (Books) #3,259 in Entrepreneurship (Books)
Customer Reviews: 4.5 4.5 out of 5 stars (3,539) var dpAcrHasRegisteredArcLinkClickAction; P.when(‘A’, ‘ready’).execute(function(A) { if (dpAcrHasRegisteredArcLinkClickAction !== true) { dpAcrHasRegisteredArcLinkClickAction = true; A.declarative( ‘acrLink-click-metrics’, ‘click’, { “allowLinkDefault”: true }, function (event) { if (window.ue) { ue.count(“acrLinkClickCount”, (ue.count(“acrLinkClickCount”) || 0) + 1); } } ); } }); P.when(‘A’, ‘cf’).execute(function(A) { A.declarative(‘acrStarsLink-click-metrics’, ‘click’, { “allowLinkDefault” : true }, function(event){ if(window.ue) { ue.count(“acrStarsLinkWithPopoverClickCount”, (ue.count(“acrStarsLinkWithPopoverClickCount”) || 0) + 1); } }); });
8 reviews for Launch: An Internet Millionaire’s Secret Formula To Sell Almost Anything Online, Build A Business You Love, And Live The Life Of Your Dreams
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Original price was: $323.11.$166.51Current price is: $166.51.

Barry W. Morris –
A Non-Millionaire’s Review of Jeff Walker’s ‘Launch’
I’m not a Internet millionaire. I’m an average digital business owner who enjoys minimal to moderate success so I have nothing to gain from this review of Jeff Walker’s book, Launch. Jeff isn’t going to ask me to do a JV launch with him anytime soon. It’s not that the other reviews on this page are false or misleading, but some of these folks are so mega-successful that the average consumer might not connect with all of them.So here is my review; penned with the hope that you’ll read it all the way through.A bit of history… Although I’ve run various iterations of my digital business at BarryMorris.net for about a decade, and despite spending thousands in that time on training programs and courses, nothing really brought it together for me. I don’t blame anyone for not having achieved the success I envisioned. All the training programs were well-conceived and well-executed and I never for a second entertained the thought of a refund on any of them. My results are my results. I own them.When Launch came into my awareness, I figured, OK…after all, I’ve been around this block before more than a few times. I’ve written books, taught online courses, and run coaching programs and yet still hadn’t ‘broken through’ at the level I wanted. So… there was Launch by Jeff Walker, not a name unknown to me because several of my online influencers have praised Jeff’s work before. And being ever optimistic and always open to learning new things, I bought a copy for my Kindle.Here’s where you probably expect me to start gushing praise, right? Not so fast. I’m made of tougher stuff. I’m not swimming in these waters for the first time. So…I started reading…slowly.What struck me right way about Launch was the honest voice that accompanied the text. I could hear Jeff speaking to me like there was an audio file running in my earbuds. It was kind of like I was sitting across the table at his place in Durango and he was simply sharing this information with me. I liked what I was hearing. His voice was genuine and in the same tone in which I write to my followers. But…still…I needed some additional time to get used to this seemingly straightforward manner.Jeff started his story my saying the he was once a stay-at-home dad trying to make something work. That he felt like a square peg in a round hole in the land of corporate cubicles.That’s not something most successful men writing a business book lead with, considering his overt success over the years.I stop reading my Kindle and looked up. It was like a literary Jerry Maguire moment. It connected with me because I’d raised my youngest son alone for over a decade and I knew the struggles Jeff wrote about, but without the supportive spouse. I, too, felt completely out of place in the corporate world. Hmmm… So I read on…and on…and the deeper I got into this book, the more I saw what those other well-intentioned teachers tried to teach me years earlier. I read faster and faster and had to slow myself down to not miss anything. (I can get a bit excited at times.)Launch isn’t the kind of book that you read and never pick up again. It’s the kind of book that -if you buy the physical book- you’d keep open on your desk next to your Macbook. It’s the kind of book that -if you buy it for your Kindle- you highlight light crazy and bookmark a lot. I haven’t read anything since on my Kindle because I keep rereading Launch, making more notes and implementing as I complete a reread.Has Launch worked for me? Well, I’m not a millionaire yet, and I might ever be, but that isn’t the point. The point is that Jeff’s book connected with me on a level that allowed me to see that the strategies behind Launch that have worked -for many who wrote reviews on this page, if fact- and that they aren’t just known in the darkened hallways within the secret societies of Internet marketing gurus. (kidding, y’all)But that there are some very straightforward strategies that work. And they work in almost any industry. I haven’t fully launched a new product, but I have experimented with the ‘Pre-Pre’ and have seen the early collaboration Jeff promised that’s helping me give my readers exactly what they want.If you’re not an Internet millionaire (yet) and you have a few bucks to spend on this book, take it from me, there – is – hope.There is hope, and it’s contained in Jeff’s book, Launch.#ReadThisBook #ActOnWhatYouRead
Michael –
AND THE REVIEWS ARE IN: This book is like a stack of blueberry pancakes that grandma used to make 🙂
Jeff your book was great man, and I’m launching my first product right now on an online marketing forum. From there I’m launch stacking, and I’ve got my high ticket program built in place to stack my launches! I’m so happy I purchased this book, what you teach about the sidew….. wait I can’t reveal that to the public – it’s the most powerful piece of marketing information when it comes to launching your product – but let me say this type of letter is a game changer brother! I am so thrilled man – because the knowledge in this book is practical, useful, extremely valuable, and something that is going to change my life. I am so pumped right now, because I started with a zero list and now I have subscribers who have been opening my emails commenting on my content, and I know they are going to grab all that i have to offer on open cart day. Man this book is great bro, I can’t wait to share my results from my first PLF style Launch. As a asidenote – I’ve done one launch before, but it only generated two handful of sales – but what I’ve learned here is what I’ve been waiting for since I first heard about the concept of product launching.And for the person reading this review who has not bought the book – I have no association with Jeff Walker (although after reading his book – I’m gonna meet him in Colorado and go Skiing with him) prior to my purchase of his book Launch. But now that I have this, I highly recommend that you buy this book! Even if you only have 20 bucks in your bank account, this will be the investment that will multiply itself many times over. I’m already getting results with it, and my launch isn’t for a few days from now – however – by the time you read this, I’ll have already launched my first “LAUNCH” style launch. Man thanks so much Jeff for sharing this with me bro. I know you’re reading this, and I hope it touches your heart to know that your work has changed my business already. I’m looking forward to what will be coming next in regards to launches, launch stacking, and building my business with your knowledge and guidance.BUY THIS BOOK! Seriously if you’re still reading my rant and rave about his product then it’s time to make a decision, whip out your credit card, add this to your amazon cart, then buy this book! Buy two copies, heck buy three for your family! Man buy a whole box of these books and start handing them out to random people around the world – it will make your world a better place! I’m going off on a tangent here, but Jeff bro – thanks for the book! I’ve been recommending it to my clients, and I am applying what I’ve learned and getting small results so far. I’m only in pre-launch phase – but I’ll find a way to let you know about what happens once I actually launch! Also – I am ‘The Digital CEO’ You’ll hear about me soon!Thanks so much Jeff – for you reading who is not Jeff – BUY THIS BOOK RIGHT NOW! Or risk being banned from the internet and all the other cool things in life ;-).#BOSSSTATUS
K A REPP –
Solid Intro to Product Launch Formula
As far as I can tell, pretty much every big, successful internet marketer out there has learned from Jeff, so I bought this book to see if I wanted to sign up for his full course, PLF (Product Launch Formula). With that in mind, it gave me enough to want to buy the course, for sure. I’m giving it four instead of five stars because really, the book would have to be at least three volumes to go into enough detail for a reader to follow a step-by-step formula. The book is instead, in my opinion, a somewhat-detailed overview — but overview, nonetheless. Like I said, though, it gave me plenty enough to get excited about.Also, not a criticism but a comment: This book does not tell you what business model to have or what to sell. If you don’t know (like me), the book can still be useful in thinking about it because Jeff gives lots of real-life examples of people who have used the formula, but it won’t make that particular question any clearer.What it is is a very effective online marketing plan, and not one that tells you just to go out and post to social media, either. (I was particularly pleased by this point.) I also figure Jeff wouldn’t be so popular if the formula didn’t work. So I’m definitely on it!
Andrea Walford –
Launch is an absolute game changer!First let me start by giving you a bit of background so you know where I am coming from.In 2009 I entered the world of online business purely by accident. I started a blog simply to share a passion of mine. As my following grew, I began to see a need and an opportunity in my market. I ended up creating a digital product that I delivered through a monthly subscription program and just “put it out there” to see what happened. A few years later I pulled that product off the market, and created a new product – a video-based membership website, which I once again just “put out there” to the following I had built.Although I experienced some great success with both those products, there were far more products I “put out there” – believing they would do equally well – that completely flopped.Hundreds of hours completely wasted, with nothing to show for it.Worse of all, I could never figure out why. Although I had been an entrepreneur since 2000 (a Registered Dietitian with a private nutrition consulting practice) – I had absolutely no knowledge of, or experience in the online world, and no understanding about what was involved in online marketing and creating a truly successful and sustainable business.Determined to figure out what I was missing, I began spending hours learning about the online business world through books, online research and taking online courses – and of course I worked on implementing what I learned.Yet with all that I learned, there was still that one big fear and one big question at the back of my mind. What if once again, no one wants what I put out there?This is what it really boils down to. It doesn’t matter how engaging your blog is, how fantastic you are at content marketing, building an email list, creating online products, setting up your sales funnel, developing a social media strategy, setting up a great email marketing system – if no one buys your product when you put it out there.Launch provided the missing piece of the puzzle – the biggest piece I might add.I purchased the book from Amazon.ca after listening to a webinar with Jeff Walker hosted by Ryan Levesque (author of Ask.) and I had the biggest aha moment of my online life.I finally understood WHY so many of my products had gone nowhere.Now, instead of just building a product, “putting it out there” and “hoping” it will do well (what Jeff Walker calls “hope based marketing”), because of Launch, I finally have a solid system that I can follow to launch my products and KNOW that I will be giving my audience what it truly wants and needs.The beauty of his system is that it is not based on tactics, tools, or gimmicks. It’s a timeless and evergreen strategy – and can be used in any industry and for any product/service. Whether you have an existing product or not or an existing list or not.And best of all, it isn’t just limited to products – it can be used to launch an entire business. Which is exactly how I am currently implementing it.If you want to stop wondering and worrying about whether or not your gifts to the world will be met with silence, and want to learn what you need to do to reach the people that you are meant to serve, then you NEED to read Jeff’s book.
AK –
This book helped me open my eyes on the world of online business.Beautiful content, engaging content and some of the concepts are eye opener.I will ever be grateful to Jeff Walker for showing the opportunity
Christiano Teixeira Cavalcante Lopes –
Se a pessoa não souber nada e quiser aprender como construir a sua liberdade financeira, sem aquelas ideias de economizar, de ficar abrindo mão de coisas, sonhos e desejos (em prol de fazer uma poupança, uma economia, ou qualquer coisa assim), esse livro, juntos os livros do Kyiosaki, pode levar a pessoa a algo extraordinário.Muitas pessoas tem medo de vender. Assim como o escritor desse livro tinha. E é esse exatamente o ponto mais poderoso do livro. A pessoa não vai precisar vencer tanto o medo e a timidez, já que não fará a venda ao vivo. É um modelo de negócios que leva a construção de uma relação entre as pessoas que faz parecer as vendas serem algo natural. E tudo isso feito à distância. Sem estar pessoalmente com as pessoas.Isso (pessoas tímidas, que não conseguem se expor em público se tornarem vendedores excepcionais) era algo impensável. Mas hoje é possível. Graças as facilidades tecnológicas que hoje existem. E fico impressionado como um cara, por tentativa e erro conseguiu criar um modelo de negócio utilizando isso. Explicando todos os passos, as ideias, os conceitos. Enfim, é algo primoroso e pode levar as pessoas de volta ao mundo em que elas possa trabalhar em casa.Um último toque: se você ler isso e achar que não funciona… tente. Milhares de pessoas tentaram (eu, por exemplo, estou num grupo de estudo e prática na capital do meu país, Brasil) e geraram $500 milhões (segundo a Forbes).Mas, fica uma dica pessoal: você tem que estar disposto a suar. Isso aqui não é pirâmide, nem marketing multinível, nem afiliação sem geração de valor. Não. Vai envolver muito trabalho duro. Muito suor. Principalmente no começo, aonde acabamos tendo que conciliar o emprego atual com a implantação das ideias. Ou seja, você terá pouco tempo e muita coisa pra fazer, muita coisa para estudar (já que esse livro vai te introduzir num mundo totalmente novo e você vai querer aprofundar), e muita insegurança para atropelar.Mas, seguindo a fórmula (isso é o mais importante! não invente nada! Apenas siga o modelo de negócios! Só inove quando estiver dominando o produto!), você chegará ao ponto em que começará a fazer muito mais dinheiro do que o que faz hoje no seu emprego. Quando esse ponto chegar, meu amigo, faça como fazem os malucos: vá viver trabalhando no que você ama! Afinal de contas, depois de tudo pronto, manter o negócio girando não requer mais do que poucas horas de trabalho por semana… E, trabalho esse, feito em sua casa.Um abraço e boa leitura!Chris
Jakob L. –
Ich wollte dieses Bucht wegen dem Titel erst nicht kaufen, da ich annahm, dass es sich (wie so oft) eher eine Luftblase handelt. ich habs aber dan ndoch gekauft und – war sehr positiv überrascht. Jeff Walker beschreibt sehr nachvollziehbar, wie er selber mit diesem Thema in Berührung kam und welche Do’s and Dont’s die eigenen Bemühungen, via Emailmarketing was zu verkaufen, erfahren hat.Wer sich mit Content Marketing beschäftigt, weiß, dass der Marketing- und Vertriebsprozess aus 5 Teilprozessen besteht:ATTRACT – Sichtbarkeit bei Interessenten erzeugenENGAGE – Vertrauen aufbauen durch aktiven Dialog mit möglichen KundenNURTURE – entwickeln des Leads (Interessenten) bis zur Kaufentscheidung(die beiden anderen Phasen lasse ich weg, weil es für die Rezension unterinteressant ist)Jeff Walkers Buch beschäftigt sich hauptsächlich und ausführlich mit mit der Phase 3: Nurture . Natürlich werden auch die beiden anderen Phasen behandelt, aber der wirkliche Hauptnutzen ist aus meiner Sicht in NURTURE.Mit hat dieses Buch wirklich sehr geholfen, die Zusammenhänge von EMail Marketing / Content Marketing zu verstehen und ich greife auch heute noch immer wieder nach dem Buch, um mir einzelne Passagen durchzuschauen, wie ER das gemacht hat.Ernst J. Dennstedt MBA | […]
Fabien Snauwaert –
J’ai fini le livre hier soir et, même si je connaissais déjà les lancements de produit à la Jeff Walker, je suis content d’avoir lu ce livre jusqu’au bout.Pour réussir, il est important de toujours revenir aux PRINCIPES DE BASES QUI ONT FAIT LEUR PREUVE, pour les réviser et continuer à les implémenter de mieux en mieux. Jeff Walker est l’inventeur des lancements de produits efficaces tels qu’ils sont pratiqués aujourd’hui sur le Net: il a fait ses preuves et il maîtrise le sujet mieux que personne. fin, il vaut mieux prendre son information à la source, plutôt qu’une version repompée par quelqu’un d’autre.Avec ce livre, vous avez la méthode utilisée depuis des années pour lancer un produit qui a du succès plutôt qu’un produit qui fait un flop. C’est une sorte de “check-list” qui vous permet non seulement de vendre via Internet mais qui vous aide aussi à bien communiquer avec vos clients pour créer les produits dont ils ont besoin. Personnellement, les lancements à la Jeff Walker m’ont permis d’effectuer trois lancements très réussis depuis 2012, battant à chaque fois mes records précédents. Gagner en une semaine ce que vous gagnez auparavant en un an est non seulement possible mais vous pouvez le faire en aidant énormément de personnes.Une bonne surprise, au-delà de la révision de la “Product Launch Formula”, c’est que les deux derniers chapitres offrent de bons conseils sur le fait d’entreprendre en général (le concept de coût de renoncement ou “opportunity cost” en anglais; quoi sous-traiter dans vos activités; conserver un bon équilibre travail et vie perso…). Cela aide à prendre du recul sur nos activités.Pour conclure :+ La référence pour planifier un lancement de produit+ Le prix (~7 EUR sur Kindle!) à comparer au prix très élevé de ses formations.+ La quantité de bonus offerts en plus du livre, sur son site.- L’auteur a tendance à répéter un peu trop souvent que sa méthode est géniale (ce n’est pas faux mais c’est un peu répétitif).Il n’y a pas vraiment d’alternative à ce livre mais en complément je vous conseille :* The Education of Millionnaires: pour une liste des talents à développer pour entreprendre et qui ne s’apprennent pas à l’école.* The Personal MBA: une introduction excellente aux concepts utiles pour entreprendre.* The 22 Immutable Laws of Marketing: pour maîtriser les principes-clefs du marketing au sens quasi noble (à ne pas confonde avec la pub).* Les formations d’Eben Pagan: explications très claires sur le business.